The gas station on the corner of the main road always has the highest prices, yet remains busy.
Because there’s no other gas station within visible distance. The competition, though less than a half mile away, is around the bend, down a side street, out of sight.
Some who pull into the station on the corner aren’t aware the other station lies so close, so they pay more than they need to. Others know of the less expensive option, but choose to pay for the convenience of staying on the main path.
Are you willing to take a chance that something better is just down the road? Or do you prefer to accept what’s here, now, even though you don’t like the terms?