The green bean plants sprawl across the garden, the thick canopy of leaves protecting the roots and the edible pods. In the abundance of greenery, it’s easy to miss the pods when you’re out there picking a mess of beans for dinner. They hide in plain sight, invisible–at least to you–until someone else points them out. Then you wonder how you could have missed them.
As a tax or financial advisor, your clients benefit when you see what they don’t. But are you paying attention to what they’re seeing that you’re not?
An example: A recent survey concluded that women want honesty from financial advisors.
What could be more obvious? Who doesn’t want honesty–and not only from financial advisors. Yet a consulting firm felt the need to prepare a study to come up with this “fact.”
The study, which focused on wealthy women, also found women prefer advisors who have their client’s best interests in mind, instead of a goal of selling the product with the highest commission–another seemingly obvious conclusion.
Or was it not readily noticeable until someone pointed it out?
What’s hiding in plain sight in your patch of the garden?